Telescopic Backscratcher

Turn the art of scratching your own back into a style statement, especially when you're desperately trying to blitz that unreachable itch. Go, go gadget back scratcher. Why is it that your body itches in the only place you can't get your hands on? Unless you're some sort of yoga wiz, chances are, when you get that itch in the middle of your back and there's no one around to scratch it for you, you go, well, a little bit loopy.

We've seen it before - rational human beings shoving egg flips, rulers, forks and tongs down their shirts, desperately trying to blitz that unreachable itch. Other folks moan about not being able to grow longer arms, then rub their backs against a brick wall (er, not such a good look).

But when you're hunting down that dreaded itch, there's no need to let your independence, dignity or kitchen utensils suffer. In fact, you can turn the art of scratching your own back into a style statement, thanks to our Telescopic Backscratcher.

This blissful back scratcher makes a unique and stylish present for the person who has everything - hey...you could even get their name engraved on it for a personal touch.

With its elegant chrome finish and stainless steel construction, this nifty gadget is as easy on the eye as it is on the skin. Better still, it actually looks like a pen with a pocket clip and it measures just 16cm, so fits easily into your pocket or bag.

When that pesky itch makes an appearance, simply extend the Telescopic Backscratcher to its lengthy 55cm and away you go.

Scratching an itch has never looked so stylish!

• The Telescopic Backscratcher measures 16cm in length and expands to 55cm.

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